Sticker shock!

I went to the dealership this morning to get my  first free oil change on the ST.  I noticed that the dealership was pretty empty of customers and even though I had an appointment, I was still surprised I didn’t have to wait to get my car in the service bay. 

To kill my time I, like most car people, decided to walk the lot and check out the inventory.  As to be expected, there were several Mustangs V6’s and GT’s and slew of F150 variations on the lot all waiting to to go a new home.  Back inside the showroom I saw a black Focus RS and GT350 on display.  Right outside the rear doors of the showroom there was a fully loaded 2018 Raptor. I do love the look of this truck. Very stylish and loads of power.

Although I am not buying anything, I always check out the prices of the vehicles that I like and it amazes me the amount of dealership markup they are asking for their “low production” performance vehicles.  The Focus RS has proven to be a great car but has been out for almost a year and this particular dealership is still asking $4k over msrp putting it at $46k, and that is without the upgraded wheels and tires.  

I also peeked at the sticker on the Raptor and they want $20k over sticker, bringing it up to a MIND BLOWING $90k!!!  This for an off-road pick up truck.  Although it is an impressive truck, I personally have a difficult time digesting a $70k sticker price and then by adding a $20k insult markup I find rather absurd.  I guess they need to make money if they’re not selling.   Here’s a thought, maybe with a lower price, they might sell more.  

Enough ranting, here are some pics. 

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3 thoughts on “Sticker shock!

  1. 07GSXR1000 says:

    LOL..welcome to capitalism and free trade, supply and demand. Who wants the toys the badest and willing to pay. Obviously they have plenty of buyers and just jack the price for profit to see who’ll go first…sort of like Ebay. Plenty of “deep” pocket people in SoCal and with all the new paper plate cars, trucks driving around that command these out of common sense prices, the local dealers are just playing their cards. Do what old Mark P from AAA did with his ZL1 Camaro..just order a hot car from some out of State dealer that needs the biz and pay the msrp.

    Liked by 1 person

    1. I was going to do that with my ST and do a road trip after buying it, but the efforts out weighed the purchase for my particular vehicle. Plus dealers were dealing at the time. But yes definitely the thing to do for some of these vehicles.


  2. 07GSXR1000 says:

    If memory serves..I think all Mark did with the Camaro was complete the purchase with an out of State dealer and they did the GM shipping for some crazy cheap price like an extra $100?..I know he said since GM would just add his car along to other West Coast shipments, was dirt cheap..just picked up at a local dealer here…


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